At OptiEdge, we use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and improve our services. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
This policy complies with international regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Protection of Personal Information Act (POPIA) of United Kingdom.
By continuing to use our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites function efficiently and provide insights into user behavior.
1.1 Types of Cookies
✔ First-party cookies – Set by our website to enhance functionality and user experience.
✔ Third-party cookies – Set by external providers (e.g., analytics, advertising services).
Cookies improve website performance, track visitor interactions, and personalize content.
2. How We Use Cookies
We use cookies for the following purposes:
✔ Essential Functionality – Enabling secure logins, site navigation, and core website functions.
✔ Performance & Analytics – Monitoring user behavior to improve site performance (e.g., Google Analytics).
✔ Personalization – Remembering user preferences, such as language settings.
✔ Marketing & Advertising – Delivering relevant content and measuring engagement (only with user consent).
Cookies allow us to enhance user experience, optimize services, and personalize interactions.
3. Types of Cookies We Use
3.1 Essential Cookies (Strictly Necessary)
✔ Required for website security and core functionality.
✔ Cannot be disabled as they ensure proper site operation.
3.2 Analytics & Performance Cookies
✔ Help us understand how users interact with our website.
✔ Track page visits, user behavior, and traffic sources.
✔ Example: Google Analytics collects anonymized data for statistical analysis.
3.3 Functional Cookies
✔ Store user preferences (e.g., language, location).
✔ Enable personalized features and improve usability.
3.4 Marketing & Advertising Cookies
✔ Used to provide relevant content and measure engagement (only with user consent).
✔ Track ad interactions and optimize advertising strategies.
✔ Example: Google Ads tracks marketing campaign effectiveness.
3.5 Third-Party Cookies
✔ Set by external providers (e.g., embedded videos, social media plugins).
✔ Governed by third-party privacy policies.
4. Managing & Controlling Cookies
4.1 Adjusting Browser Settings
You can block or delete cookies through browser settings:
✔ Google Chrome: Settings → Privacy and security → Cookies and other site data → Block or delete cookies.
✔ Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data → Manage Preferences.
✔ Microsoft Edge: Settings → Privacy, search, and services → Clear browsing data.
✔ Apple Safari: Preferences → Privacy → Manage Website Data.
Note: Disabling functional cookies may affect certain website features, such as personalized settings and saved preferences.
4.2 Managing Preferences on Our Website
Upon your first visit, you will see a cookie consent banner, allowing you to:
✔ Accept all cookies.
✔ Customize preferences.
✔ Reject non-essential cookies.
You can update your preferences anytime via [Cookie Settings].
4.3 Opting Out of Third-Party Tracking
✔ Google Analytics – Disable tracking via the Google Analytics Opt-Out Tool.
✔ Google Ads Personalization – Manage ad settings via Google Ads Settings.
✔ Facebook & LinkedIn Ads – Adjust preferences in respective privacy settings.
5. Changes to This Cookie Policy
We may update this policy periodically. Significant changes will be communicated via:
✔ Email notification (for registered users).
✔ Website notification banner.
Continued use of our website means acceptance of updated terms.
6. Contact Us
For any questions regarding this Cookie Policy, please contact:
📍 Address: Cumberland Business Park, 17 Cumberland Ave, London NW10 7RT, United Kingdom
📞 Phone: +44 208 753 0800
📧 Email: [email protected]