At OptiEdge, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services.
We comply with international privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Protection of Personal Information Act (POPIA) of United Kingdom.
By using our website, you agree to the terms outlined in this policy.
1. Information We Collect
We collect personal and non-personal information to enhance user experience and provide our services.
1.1 Personal Information
When you contact us or use our services, we may collect:
✔ Full Name – Used for identification and communication.
✔ Email Address – Required for responses, service updates, and inquiries.
✔ Phone Number – Optional, used for direct communication if provided.
✔ Business Name – If applicable, for service personalization.
✔ Message Details – Information provided through our contact forms or emails.
1.2 Non-Personal Information
✔ Device & Browser Data – Collected automatically to improve site performance.
✔ Website Usage Data – Includes pages visited, time spent, and referral sources.
✔ Cookies & Tracking Technologies – See Section 6: Cookies & Tracking for details.
2. How We Use Your Information
We use collected data for:
✔ Providing & Enhancing Services – Ensuring smooth functionality and efficient communication.
✔ Responding to Inquiries – Addressing customer questions and service requests.
✔ Website Optimization – Analyzing usage patterns to improve user experience.
✔ Legal Compliance – Meeting regulatory and legal obligations.
✔ Marketing Communication – Sending newsletters and service updates (with opt-out options).
We do not sell or trade your personal information.
3. Legal Basis for Processing Data
✔ User Consent – When you voluntarily provide information.
✔ Legitimate Interest – For improving website performance and customer experience.
✔ Contractual Obligation – When processing is necessary for service fulfillment.
✔ Legal Compliance – When required by law.
4. Data Sharing and Disclosure
We do not sell or rent your personal data. We may share information in the following cases:
✔ Service Providers – Hosting, email, and analytics providers that help us operate our website.
✔ Legal Authorities – When required by law, to comply with legal processes, or protect rights.
✔ Business Transfers – If we undergo a merger, acquisition, or sale of assets.
All third parties handling personal data are required to maintain strict confidentiality and comply with applicable data protection laws.
5. Data Retention & Security
✔ Inquiry Data – Retained for up to 12 months after last interaction.
✔ Client Data (if applicable) – Retained as long as legally required.
✔ Marketing Data – Retained until the user opts out.
Once data is no longer needed, it is automatically deleted or anonymized. Users may also request manual deletion of their data.
6. Cookies & Tracking Technologies
We use cookies to improve your browsing experience:
✔ Essential Cookies – Required for website functionality.
✔ Performance & Analytics Cookies – Helps us understand website traffic (e.g., Google Analytics).
✔ Marketing Cookies – Used for campaign analysis (only with user consent).
6.1 Managing Cookies
✔ Adjust browser settings to block or delete cookies.
✔ Modify preferences via our cookie consent banner.
For more details, refer to our [Cookie Policy].
7. Your Rights Under GDPR, CCPA & POPIA
You have the right to:
✔ Access Your Data – Request a copy of your personal data.
✔ Correct Your Data – Request updates to incorrect or outdated information.
✔ Delete Your Data – Request deletion where legally possible.
✔ Restrict Processing – Limit how we use your data.
✔ Withdraw Consent – Opt out of marketing communications anytime.
📧 To exercise your rights, contact [email protected].
8. Third-Party Links & External Services
We are not responsible for the privacy policies of third-party sites linked on our website.
9. Changes to This Privacy Policy
✔ We may update this policy periodically.
✔ Significant changes will be communicated via email and website notification.
✔ Continued use of our website means acceptance of updated terms.
10. Contact Us
📍 Address: Cumberland Business Park, 17 Cumberland Ave, London NW10 7RT, United Kingdom
📞 Phone: +44 208 753 0800
📧 Email: [email protected]